Virginia’s work brings together art and industry.  She enjoys both and responds to commercial briefs with the same approach she takes in her personal work, holding the strong belief that every type of work nourishes and enriches the other. To this end, she holds both a Masters in Fine Art with Distinction from Massey’s school of Fine Arts, Wellington NZ and an Honours Degree in Advertising and Editorial Photography from UCA, Rochester England. VWJ specialises in creating real images out of staged/set up situations. Her images are characterised by an incredible sensitivity and dignity towards their subject. Making them considered and crafted, whilst retaining a very natural, visceral / tactile feel.

Clients include:

  • Advertising – Trilogy, Lyrica, Cymbalta, FMG, Toyota Prius, HBF, AMP, Sport and Recreation NZ, BottleTop at Mulberry, Speirs Finance, Child Cancer Foundation, New World, Families Commission, Working for Families, National Bank, Retirement Commission. and book publishers, Bloomsbury, Penguin, Random House, Jonathon Cape and Harper Collins
  • Editorial – RakesProgress Magazine, Lodestar Anthology, Vice, Monocle, W Magazine (USA), Metro Magazine, Sunday Magazine, Newsweek USA, POLoxygen, Harpers Bazaar Australia, Pavement, The Telegraph Magazine, The Observer Magazine, Guardian Weekend, Red Magazine, Marie Claire, You Magazine, Staple Magazine, Globe and Mail, ROB Magazine Canada

Awards include:

  • Silver – automotive category Cannes Lions International Advertising Awards
  • Finalist – Waikato National Contemporary Art Award 2009

VWJ’s photographs have been shown in group shows in NZ, England and France including The City Gallery Wellington.  Her work was a finalist in The NZ National Contemporary Art Award,  featured in the London Photographic Awards, Voies Off Arles and Group Show HAFNY. VWJ currently lives NZ, where she lives on a hill over looking the sea with her family and furry friends.


Arleen D’Amico – Draft FCB, NYC USA

“Virginia and I collaborated on a TV/print project for a major client last year. She was professional, personable and delivered beautiful imagery. She blended easily both with agency and TV production crew. I would welcome the opportunity to work with Virginia again.”


“First and foremost Virginia is a pleasure to work with. She is a true collaborator approaching each job with confidence, focus and craft. I know that I can always rely on her, and she has a great ability to put those around her at ease. No matter what the brief she will deliver something beautiful and unique.”


“We first found Virginia when searching for the right photographer for the press component of our Cannes Silver Lion winning campaign for HBF.
We checked out every photographer of note across Australia and New Zealand and thought Virginia had the most authentic, real work we had seen. Watching Virginia work was a treat. She has a very unique way of working with her assistant and some high-tech software where they’re able to direct talent and adjust technical aspects simultaneously to capture real and beautiful images. She’s very good at working with talent to get them to bring out emotion in a very real way as well”


“I don’t know how Virginia does it, but her images elicit such potent emotion and thought, and I find myself transfixed, wanting more. As a filmmaker, I value Virginia’s unruffled nature and exceptional ability to capture otherwise unnoticed moments. She inspires trust and confidence, and always delivers above and beyond expectations. I would work with her again in a flash!”


“Virginia is a photographer with a vision that goes beyond image and moves to soul. She lends to her work the same sensitivities and insights into human nature that make her the delightful woman she is. A pleasure to work with, she captures a raw moment with the minimum of fuss. Even when the image is choreographed for her advertising clients the simplicity appears real. She is an artist.”

All Images © Copyright Virginia Woods-Jack 2019

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