» Clarks

Clarks the iconic UK shoe brand came over to NZ for a three day shoot on beaches and playgrounds around Auckland. I was told very little prior to the shoot as the client was keen to get an immediate and natural response to the brief once they were here on the ground in NZ. Being given the freedom to bring your own creative mind and interpretation to a brief is always a pleasure, needless to say I was quite surprised when I realised that there were no shoes in the shoot. I spent two days creating scenarios and encouraging a fabulous group of young children to play them out for me and the camera.  I think we covered almost every fun thing you can think of without their shoes on with the idea being that if your children wear Clarks shoes they will have strong and healthy feet.

All Images © Copyright Virginia Woods-Jack 2019

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