» Toyota

This was a job that took a lot of coaxing and time getting the children to be and be doing exactly what we were looking for to replicate situations where children had been run over by reversing cars. This campaign for Toyota Australia was to promote safe driving with the aid of rear view cameras installed in their vehicles, the campaign had the tag line ‘As Seen on TV’ and won a Silver at Cannes (Noah Regan-AD) in the automotive section.

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